Research process

We follow the conventional rules of scientific research to guarantee the best possible results. 

Why are we doing studies?

  • We think that an innovation only makes sense when it reaches its users.
  • We believe that some of the best innovations come from the cross-fertilisation of skills and true collaboration.
  • In scientific objectification we trust.
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A quick win

Quiz

  • Participation time: 5 min
  • Type of study: quantitive, attitudinal
You will answer short surveys consisting of 5 questions or less on a specific topic. Once the study is completed, you will receive the main aggregated results.
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Quantitative deep dive

Survey

  • Participation time: 10-15 min
  • Type of study: quantitive, attitudinal
You will provide your point of view on 5 to 20 questions. We will share the main figures of this quantitative study with you. 
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Let's chat!

Interview

  • Participation time: 30min-1 hour
  • Type of study: quantitive, attitudinal
You will have respectful and pleasant conversations with our researchers. We will provide you with feedback regarding the main trends that we identify. 
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Demonstrate how you use it.

Usability Test

  • Participation time: 30min-1 hour
  • Type of study: quantitive, behavioural
You will be asked to demonstrate how you use our product or feature by sharing your screen. You’ll be informed of upgrades made as a result of your feedback on the products.
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Innovation Live

Workshop

  • Participation time: 1-2 hour
  • Type of study: quantitive, behavioural
Join our roundtable discussions with innovators, founders, and experts to exchange ideas in the innovation ecosystem. We will share the main takeaways with you.
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Gaining a deep understanding

Diary Study

  • Participation time: 15min a week for a month
  • Type of study: quantitive, behavioural
You will be invited to complete a brief study on a daily or weekly basis for one to four weeks. We will provide you the main trends.

The research process

We follow a classic heuristic process.
Our research team identifies the key topics in the innovation ecosystem. We formulate hypotheses. We determine the research protocol that will enable them to be tested. Sometimes the hypotheses are validated, sometimes not. In science, being wrong is already an answer!

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There are dozens of types of user research. For The Inno.Lab, we have selected 6 of the most well-proven. We have ensured that we have a mix of quantitative and qualitative types. Their advantages and disadvantages are well documented. So the results are as objective as possible.
We often carry out multiple research projects on the same topic. It's by cross-referencing the results that we obtain the most reliable conclusions, 

Quick overview of user research methods

Do you want to know more about research methods & process?

Our research team is here for you at user-research@innoloop.eu.
Confirm your intuition, propose your idea, start co-creating.
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